Chopard Presents PRECIOUS HOURS – Bella Hadid and L’Heure du Diamant Collection: Radiance Blooming in Every Facet

In an exquisite celebration of elegance and artistry, Chopard unveils its latest campaign featuring the stunning Bella Hadid, who embodies the essence of the L’Heure du Diamant collection. Framed by a vibrant array of flowers—a motif deeply rooted in Chopard’s heritage since the 1960s—this campaign pays homage to the brand’s romantic past, encapsulating the charm and allure that flowers have brought to its creations. The narrative of the collection is beautifully interwoven with a touching history, as the first watch of this line was gifted by Karl Scheufele to his wife, Karin, hidden within a bouquet of peonies. This poignant detail highlights not only the brand’s commitment to craftsmanship but also its dedication to celebrating love and beauty in every facet of its designs. The collaboration between Hadid and Chopard is more than a mere endorsement; it is a radiant partnership that brings to life the timeless elegance and emotional depth of the L’Heure du Diamant collection, inviting us all to cherish the precious hours that adorn our lives.