Fendi: Takes a look into the past. In 1925, Adele Casagrande and her husband Edoardo Fendi opened their first boutique on via del Plebiscito in Rome. The birthplace of FendiSelleria stitching taught to a specially chosen few by the eternal city’s master saddlers. Ninety Nine years later, at the Fendi factory Selleria is still crafted by hand. This season tracing the iconic silhouettes of the #FendiPeekaboo and the #FendiBaguette in a bold colour palette. For More Information go to https://www.fendi.com/us-en/cm/inside-fendi/icons/fendi-selleria